This Content medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was created for the brand: Oreo, by ad agency: The Community. Rankings Campaign video: Oreo The OREO Doomsday Vault Selected creative: Oreo The OREO Doomsday Vault Credits Creative agency: the community Miami / 360i New York Associate Creative Director: Aaron Willard / Aaron Zimroth / Federico Diaz / Juarez Rodrigues Chief. This professional campaign titled 'Global Oreo Vault' was published in United States in October, 2020. It’s located on permafrost at the coordinates 78☀8'58.1"N, 16☀1'59.7"E, near the Global Seed Vault. The brand has created an asteroid-proof compound, the Global OREO Vault, where it has safely tucked away the cookie’s recipe, a few samples and some powdered milk (the perfect accompaniment, if you add some snow). They learned about the Global Seed Vault, a concrete bunker in Svalbard, Norway, far above the Arctic Circle, which contains seeds of every plant grown in the world so that if catastrophe does strike, we’ll be able to rebuild again. So, OREO has jumped on the moment to remind us that if a cataclysmic event ever were to occur, the cookie brand will survive it. This cross-agency, integrated campaign jumps on a world event by playfully creating social buzz and taking swift and measured action to protect OREO cookies at. One OREO fan went as far to tweet: who will save the OREOs? The advertising agency is part of the agency network: Publicis and holding company: Publicis Groupe. Although scientists have predicted that, at its closest, it will still be 419,130 kilometers from the Earth’s atmosphere and that the likelihood of it hitting us is pretty small (0.4% to be precise, and that’s the worst-case scenario), you still wonder. This 2020 Clio Awards Silver winning entry titled The OREO Doomsday Vault was entered for Oreo by the community, Miami. How Oreo Ended Up Building a Doomsday Vault That Fans Voted the Best Ad Stunt of 2020 It began with an ongoing brief to offer playful relief in a stressful year The vault was placed down the. Inspired by the Global Seed Vault in Svalbard, Norway, The Community ventured up to the Arctic Circle and built a real apocalypse-proof vault to safeguard Oreos for all eternity. It does not store any personal data.As if there’s not enough to worry about these days, NASA has reported that an asteroid is headed toward Earth on November 2, a day before the U.S. When a fan let Oreo know that, on top of the pandemic and the US presidential election, an asteroid was coming towards the Earth, the brand couldn’t take any chances. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Visit Food & Wine's homepageSUBSCRIBEAdNEWSOreo Built a 'Doomsday' Vault to Protect Its Recipe and CookiesThe Global Oreo Vault is just down the road from th. Necessary cookies are absolutely essential for the website to function properly. But if you zoom out, you can kind of see the seed vault, though. It is nothing but a mass of gray landscape. The Global Oreo Vault was supposedly located in a secret location not far from the actual Svalbard Global Seed Vault, at these coordinates: 78☀8’58.1″N, 16☀1’59.7”E.ĭon’t bother trying to locate this place on Google Earth, let alone visiting it. The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Best of Social Media Points: 90. Here are what were being “stashed” inside: 6 items Credits This 2020 Clio Awards Bronze winning entry titled The Oreo Doomsday Vault was entered for Mondelez International, Inc. Instead of seeds, Oreo’s vault will keep the cookies safe. The vault was a played at the Global Seed Vault in the Arctic which was designed to preserve the world’s botanical legacy in the event natural or man-made disasters strike. The company has uploaded a mockumentary-style video on YouTube on October 23, detailing how they have built a concrete doomsday vault in Norway to keep its cookies safe. The maker of the world’s most famous chocolate-and-creme sandwich cookies had leveraged on the fact that the asteroid will be making a pass on Earth on November 2 to pull a PR campaign that is sure to put a smile on our faces.
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